by Garrett Baumgardner | Jul 11, 2018 | Production Print
Specialty printers can have automation and customization—two concepts still not easily squared because most specialty printers think of their work as a more artisan-like process. For years, they’ve been told that the opportunities in wide-format and specialty printing...
by Garrett Baumgardner | Apr 24, 2018 | Print Imaging, Production Print
Finishing has arrived! According to a 2017 Caslon survey of print service providers who primarily use digital presses, “finishing is a top choice with 65% of the respondents signaling a plan to invest. Quick printers and commercial printers with more than 10 employees...
by Garrett Baumgardner | Nov 20, 2017 | Print Imaging, Production Print
The role of print marketing in a digital world is thriving! In recent years, print marketing has seen a renaissance. In 2017, over $15 billion was spent on flyer printing in the US alone, and in 2018, the power of production print is set to skyrocket. Smithers Pira,...
by Garrett Baumgardner | Aug 1, 2017 | Production Print
Print partner versus equipment vendor? For most printers, “partner” is the easy answer because the new print technologies like LED, low energy UV, and many kinds of custom presses require expert resources to maximize production. But, finding the “right” partner to...
by Garrett Baumgardner | Jun 13, 2017 | Production Print
Direct mail print is trending with all consumer groups—leaving marketers with new opportunities to reach their target audiences. According to Millward Brown, a leading global research agency, “physical media, like direct mail print, leaves a deeper ‘footprint’ in the...
by Garrett Baumgardner | Apr 3, 2017 | Production Print
Start to finish production print systems and wide format are flexing plenty of muscle over the more traditional processes. Future trending is strong. According to Info Trends, a leading international provider of market research for the digital imaging and document...
