Blogging is a low-cost internet marketing tool, yet many small businesses either don’t have a blog or let them go inactive. Is that your company? Here’s why that could be a big mistake.
Blogs are a direct, no-pressure way to become more ‘approachable’ to your current and potential customers—and is rich with opportunities to share deeper information about your products, services and company strengths.
Blogs have earned a solid track record for building trust with customers and influencing their purchasing decisions. Facts on the power of blogging are pouring out from many recent surveys:
B2B marketers that use blogs get 67% more leads than those who do not. Blogs direct traffic to websites. It’s this unique capability that makes blogs the 5th most trusted source for people to get accurate information online.
So why aren’t more small businesses blogging?
There’s no sugar coating it—blogging takes time. It involves writing, finding visuals, publishing on your website and social media sites, and monitoring analytics. Start with at least one or two blogs a month. If possible, work your way up to one a week.
For example, EO. Johnson is a digital technology company. Sometimes our blogs are directly related to products and services—not ‘selling’ but rather keeping the focus on helpful, informative content. Here’s a recent example of a blog we wrote about relieving the pressure on tech frustrated employees.
Other times we’ve given a behind-the-scenes look at what it’s like to attend a cyberhacker conference or a heads-up on a recent cybersecurity scare.
Blogging benefits your online exposure, establishes your business as a thought leader, instills trust, encourages brand loyalty, generates high-quality leads and gives more opportunities to give real-time information to your customers.
It took Thomas Edison 1,000 failed attempts to get the lightbulb to work. Starting a blog won’t be nearly that painful! Blogs are powered by digital technology capable of attracting countless people who need what your business offers. Unlike Edison, your first blog will be the start of success!